This page is still under construction, but enjoy the visuals.

G-P invented the Employer of Record category, but after years of challenger brands cropping up and AI changing the game, it was time to reframe what 2025 HR life is really like. With a tiny internal creative team, we reinvented the brand to humanize HR, focus on people vs paperwork and revolutionize where AI serves the culture and strategy of HR teams on a global scale.

Role: Design Director