The Yahoo illustration guidelines were a little too complicated and abstract. Across the board I was seeing executions that felt less “on brand” and more like “Well, I tried". I knew there was also an opportunity for more functional and approachable guidance on those low budget, tight-turn projects. Something anyone could execute against with consistent, elevated results. That’s the point of a brand guide, right? Help everyone help themselves.

So I spearheaded an update that no one really asked for, but everyone needed. Our cross-functional team created an instructional toolkit and then workshopped it across the global company to secure adoption. We finally made it possible to get bespoke results on a shoestring budget.

Role: Creative Director & Designer