Strategy agencies promise expertise and results, but the common deliverable is the same: a strategy for launching or marketing your business. The CEO and I collaborated to differentiate this business model. Joyfound now leverages AI and surprise and delight executions to fully immerse the customer in the strategy plan being delivered. If the end consumer benefits from an emotional connection to the brand, the people running it deserve that, too.

This branding reflects the joy of a confident and complete brand narrative. It nods to the building blocks of strategy, with the flow of storytelling that connect consumers to the brand. Hand-drawn elements represent the unique touches only you can bring to the process.

Role: Creative Director and Board Advisor