Rocket Vodka is a true west coast original – made in California from 100% apples and fresh Sierra Nevada water. The name was earned by the founder during his collegiate swimming days: the Rocket. Still thriving as a nights-and-weekends athlete, he wanted a cocktail that felt worth it at the end of the day. Premium, experiential and adventurous.
The stunning and active Californian lifestyle leads the way here – an underserved audience in the Spirits category. With the help of AI and Adobe Firefly, an entire customized brand library was born in a matter of weeks.

Role: Chief Brand Experiences Officer and Head Creative