Social media is an opportunity for a natural, two-way conversation between the brand and their consumers. The execution is often siloed off from the marketing team, losing brand consistency and missing the chance to build a more complete user journey. I’ve managed social teams from 1–12, re-connect those dots and bring high level brand strategy back to the social experience for a more seamless consumer experience.
Content Allocation Charts help the client understand channel expectations between social media and their .com entities
DEVELOPING a SOCIAL strategy
Collaborating with product and content managers, I’ve developed social content pillars, differentiation between digital and social content and mapped the consumer journey through this unique funnel. What you put on your website isn’t necessarily what works on your social channels. I guide teams through the differences and leverage innovative best practices, which change all the time!
Without purposeful communication strategy and careful monitoring, brands struggle to find their following or add real value to consumers. I love to create these crucial plans and see engagement and brand loyalty flourish.