I believe social media is an opportunity for a natural, two-way conversation between the brand and their consumers. The execution is often siloed off from the marketing team, losing brand consistency and missing the chance to build a more complete user journey. I re-connect those dots and bring high level brand strategy back to the social experience for a more seamless consumer experience.
Content Allocation Charts help the client understand channel expectations between social media and their .com entities
DEVELOPING a SOCIAL department
Collaborating with product and content managers, we develop the structure for meaningful social plans. What you put on your website or blog is necessarily different from your social channels. I create those guide for content creation and best practices for clients.
DEVELOPING BRAND SOCIAL STRATEGY
Without purposeful communication strategy and careful monitoring, brands struggle to find their following or add real value to consumers. I love to create these crucial strategies and see engagement and brand loyalty flourish.