With a vibrant new target demographic, Tazo needed a lively rebrand, too. Younger tea drinkers don’t make tea their entire personalities, but it is a small act of discovery and enjoyment to explore every day. We used that joyful curiosity to guide us through all new lifestyle and product assets, an overhauled website that prioritized exploration and discovery, and the full launch campaign. Sipping joyfully isn’t a large, grandiose act, but it does make life a little more beautiful.

Role: Creative Director