Turns out, all green juices are not created equal. Most brands allow sugary fruit juice to dominate over the healthy ‘greens’ you’re being promised. One day, while sitting with the product they sent us, I realized Evolution Fresh actually has ‘greens’ as their first ingredient. What a difference the small print makes! We invited consumers to #turnitaround and see for themselves in an integrated, 360 campaign and retail presence. The ownable, successful national holiday we invented still inspires new activations every year.
Role: Strategy and Creative Lead
