Bringing financial leaders and influencers to Yahoo FInance’s audience for free, the All Markets Summit livestream events needed to be accessible but elegant. Welcoming to all audiences but induce confidence in an ever-changing, tech savvy space. I united that creative vision across the marketing, events and editorial departments–working together to create a system of events that have been going strong for years.

Role: Creative Director & Designer

Spring event

40% increase in views from previous event + 15M streams

Fall event