Inboxes are seen as just benign receptacles for all our emails, but what if yours did more? Could it be an active solution to the stockpile of notices, tasks and details inside all those emails that pile up daily?

Stolen packages. Forgotten permission slips. Lost receipts. These are the small but fierce enemies of our time. We tapped into the joy of defeating the daily frustrations, positioning Yahoo Mail as the perfect tool to help you win the big little everyday battles. We broke down the features to tell individual and relatable stories, often pulling from our own lived experiences.

The campaign is friendly, bold, celebratory and proudly includes the classic Yahoo quirk. The spots were produced with a rare all-female team, including Director Adriana Robles (former SNL).

Role: Creative Director